I am a Product Strategy & Operations leader with over 15 years of experience building and scaling products in dynamic, global environments

I'm driven by the belief that the best e-commerce platforms don't just transact; they create experiences. My focus is on designing the foundational systems and product solutions that empower sellers to forge those meaningful connections with their customers.

At TikTok Shop, I put this philosophy into practice. In preparation for the US market launch, I led the seller experience initiative that increased our seller onboarding success rate by 59%. This operational improvement was critical to supporting a 10x increase in weekly seller registrations and building a healthy top-of-funnel. I thrive on leading these complex, cross-functional programs, from ensuring regulatory compliance for the U.S. INFORM Act to developing new GTM strategies, that bridge the gap between product, engineering, and the end-user.

Looking forward, I am most passionate about building intelligent systems where AI augments human capabilities. I'm particularly interested in leveraging AI not just for analytics, but for creating smarter, more intuitive user workflows and interventions. My goal is to build products that solve problems in a way that feels less automated and more assisted.

Having worked and built teams across North America, Asia, and Europe, I've learned that empathy is the ultimate tool for breaking down cross-cultural barriers. I believe the best solutions are found when you can genuinely connect with both your customers and your colleagues, a principle I find just as true in a boardroom as when breaking bread or sharing music.